Tuesday, February 28, 2012
NBC's 'Smash' up despite 'Voice' decline
Auto racing's Daytona 500, postponed about 36 hrs because of bad weather, gone to live in primetime Monday and enabled Fox to attain an uncommon victory around the evening. Internet finished a little in front of NBC, whose "Smash" edged up in the 4th week despite modest declines for lead-within the Voice."Based on preliminary national estimations from Nielsen, "The Voice" averaged a 5.4 rating/13 be part of grown ups 18-49 and 13.9 million audiences overall, lower within the neighborhood of 8%-10% week to week but nonetheless easily the night's No. 1 series -- or more about 20% versus. the comparable 4th episode of their rookie season last year. It had been then "Smash" (2.4/6 in 18-49, 6.9 million audiences overall), that was up a tick week to week -- or more three-tenths within the 10:30 p.m. half-hour -- to complete inside a virtual demo tie with CBS' "Hawaii Five-."Fox's rankings for NASCAR's Daytona 500 race are susceptible to revision because the preliminaries don't precisely reflect live viewing in most timezones. But in early amounts launched by Nielsen, the rain-postponed race averaged a 4.5/11 in grown ups 18-49 and 13.9 million audiences overall around the net's affiliate marketers from 8 to 11. Fox, that has been finishing 4th around the evening in recent days, is anticipated to win the evening. The Daytona 500 required a toll of all of CBS' selection. Though "The Way I Met Your Mother" (3.6/10 in 18-49, 9.a million audiences overall) and "2 Broke Women" (3.7/9 in 18-49, 10.a million audiences overall) organized OK, "2 . 5 Males" (3.6/9 in 18-49, 11.8 million audiences overall), "Mike & Molly" (2.9/7 in 18-49, 10.a million audiences overall) and "Hawaii Five-" (2.5/6 in 18-49, 9.4 million audiences overall) counseled me lower by about 15% week to week.ABC edged track of its combo of "The Bachelor" (2.6/6 in 18-49, 8. million audiences overall) and "Castle" (2.2/5 in 18-49, 8.5 million audiences overall), using the latter striking a five-week high. And also at CW, battling leadoff drama "Gossip Girl" (.5/one in 18-49, 1.two million audiences overall) was up within the net's target demo of grown ups 18-34 (.7/2). And also at 9, "Hart of Dixie," likely impacted by the Dale earnhardt jr . race on Fox, edged lower (.5/one in 18-49, 1.4 million audiences overall).Preliminary 18-49 earnings for that evening: Fox, 4.5/11 NBC, 4.4/11 CBS, 3.1/8 ABC, 2.4/6 Univision, 1.5/4 CW, .5/1.As a whole audiences: Fox, 13.9 million NBC, 12.a million CBS, 10. million ABC, 8.3 million Univision, 3.7 million CW, 1.4 million. Contact Ron Kissell at ron.kissell@variety.com
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